In order to install Fathom on your website, you need to have the following:
- An account with Fathom
- A website that you have added to your Websites section.
You can put this code snippet in a partial such as the header or footer, that is included in every page. We recommend you to include the code in the <head> section of the pages so that we can track events more accurately.
Verifying the Installation
After completing this, click on “Verify installation” in your Websites section to ascertain that Fathom is correctly installed on your website.
In case you face any issue during installation please email us at [email protected] and we will be happy to help you out.
Once you have successfully installed Fathom on your website, you can start running Campaigns.
Why install Fathom on your Website?
Fathom is an end-to-end solution for carrying out feedback interviews with your customers and website visitors. You can conduct feedback interview,s usability testing interviews, user experience interviews as well as interviews to build visitor personas for your business.
To achieve this Fathom needs to be installed on your website. Installing Fathom is similar to installing Google Analytics or any other 3rd-party analytics service on your website.