What is a Campaign
You can define a Campaign to segment your website visitors and recruit interested participants for your customer feedback interviews. Responses collected will be saved under this campaign that you can analyse later.
A Campaign can be used to address a specific usability issue. You can create a Campaign for each usability problem that you want to examine.
An example could be a problem of high drop-offs on your checkout page. Here, you would want to target people who are about to exit from your checkout page. You can define your Campaign to do that. Fathom then helps you recruit participants and interview them so that you can understand the usability issues on your checkout page.
Adding a Campaign
Setup a campaign by filling in these details:
- Basic Details - Give a name to your campaign and select which website it is for (in case you are managing multiple websites).
- Team Members - Add your team members to collaborate with you on this campaign. Team members can conduct interviews, listen to interview recordings and view and download reports of campaigns, depending on the access level you grant them.
- Visitor Segments - This is an important aspect of defining your Campaign. You can specify the visitor attributes to define the visitor segment you want to target. For example you can specify the actions (current page, entry and exit pages), geography, technology (device, browser, display dimensions), traffic sources, metrics (number of actions, days since first visit etc.). A complete list of attributes is given in the Filters section.
- Designing the Recruiter Pop-up - Use this section to design the pop-up window shown to your visitors. You can define the messages, branding and aesthetic elements for the pop-up that will be presented to your visitors.
- Campaign Status - Once you have created your Campaign, toggle this to quickly activate or deactivate a campaign.